When?
17-19 March 2026

Who?
The Kaiserslautern University of Applied Sciences invites employees, lectureres, and all other stakeholders within the university community to take part in this staff training. 

What?
We offer an exchange on the topic of international marketing for universities in a motivating atmosphere.

Let’s take a closer look at:

• Strategic orientation of universities
• Measures taken by departments/faculties
• Measures taken by other stakeholders
• Third-party funded projects
• Scholarships
• Social Media and other possibilities

How?
The staff training will take place at two university locations Kaiserslautern and Zweibrücken. Our interactive and varied programme will consist of workshops, presentations, best practice examples and discussions with international colleagues. Join us!

Registration:
Please apply here until 31 January 2026 (registration deadline internal participants: February 28).

Upon acceptance, participants will be cordially invited to contribute to the programme on a voluntary basis by giving a workshop or presentation. In order to consider how these offers fit in with the programme we have already planned, we kindly ask for detailed information by 31 January 2026. Please provide the following information:

• For a presentation: the complete and final set of PowerPoint slides on any relevant aspect of intercultural communication. Please do not include general slides about your university unless there is a clear link to the topic of our staff training.
• For a workshop: We are curious to learn from you. If you have experience with a particular exercise/workshop that you think would be suitable for the participants of our Best Practice Days, please send us a description of the activity, including the time and materials required.

Costs:
There is a participation fee of €150.
Staff of Kaiserslautern UAS participate for free.

Programme:
Here you will find the programme